crises slash at people’s souls … at an organization’s very heart
Crisis is defined differently for every organization.
Maybe for you, it is a data breach. For someone else, it may be a C-Suite relationship scandal. For a call center, it may be a service outage. For a transportation company, it may be a crash involving injuries or fatalities.
What is not different is that most organizations stumble when encountering a crisis. Some fall flat on their face.
Zero plans for an initial response. No team trained in crisis response. Uncaring humanitarian actions. Misdirected communications strategies. Incorrect understanding of how regulatory organizations will act.
This does not need to be the norm. With a well-designed, rehearsed, and refined crisis strategy, any organization can be ready for the unthinkable.
The Windshear Group stands ready to help.
What makes us different is that we do not charge for our services. However, we only help organizations we believe are extremely serious about doing the right thing.
If that is you, reach out and let’s see if we can do critically important things together.
be different. be ready.