windshear

complimentary thinklets – third quarter 2025
not by accident
I have written a book on crisis planning and response.
NOT BY ACCIDENT: A Curated Guide to Building Resilience in the Commercial Aviation Industry Where Crises Get Worse Before They Get Worse is available free in PDF format.
Who am I to write, publish, and pitch a book? That was a difficult barrier for me to get past in bringing this publication to life. I am not an expert. I am not a guru. I am simply one person with crisis experience who hopes that maybe what I have to share can reduce the missteps organizations make during crises thereby preventing additional trauma for all the people involved.
I do not pretend to have all the answers, but rather I offer up a sequential series of questions and issues which when researched, challenged, debated, and tested should prompt the creation of a robust, mission-oriented crisis program.
You can get your complimentary PDF copy by …
– Emailing thewindsheargroup@gmail.com
– Putting BOOK in the subject line, and,
– Your email address for delivery in the message
… and we will send you a copy within three business days.
Individuals should request their own copies. As per the copyright, the book should not be shared, even within an organization, without written permission.
Recipients are under no obligations except to honor our copyright and not monetize the material. Your email address will not be used by The Windshear Group LLC for any marketing purposes.
The PDF will be delivered from the same Gmail address to which you sent your request. Check your junk folder if you do not immediately see our response.
Please tell others in your network who might benefit from the book about its availability. Thank you.
(NOTE: There are no current plans to publish the book in hard cover.)
Be different. Be ready.